For rolling pneumatic tires, the thermal induced effects are mainly resulted from the visco-elastic behaviour of rubber parts and dissipation of stores strain energy during the cyclic deformations. It is noted that the operating conditions crucially contribute to the rubber hysteresis effect and temperature development in a rolling tire. In the current study, an elaborated 3D FE model is worked up for simulating the certain inflation pressure, loading and velocity conditions for a specified radial tire. Special emphasis is given to transient temperature distribution of interior walls and tire cavities as critical zones. Compared with the experimental tests, the current study gives satisfactory results for the time rate of change in the temperature of tire walls and inside inflated air.