Large herbivores possess high dispersal rates and require vast areas to roam due to their ecology.
This will make them susceptible to anthropogenic threats such as vehicle-collisions. Persian
onager (Equus hemionus onager), as the only representative of Artiodactyla in Iran, is not an
exception. Persian onager-vehicle collision can not only be lethal for themselves but also for
motorists. Given the importance of this twofold issue, an important step being taken to reduce
collisions was the installation of signs that warn motorists of the high probability of onagervehicle collisions. We developed a questionnaire to (1) assess the effectiveness of warning signs
from motorists’ perspective, and (2) to identify the most important factors affecting motorist
beliefs in the effectiveness of warning signs. We solicited responses to our questionnaire from
motorists on a road with a high Persian onager-vehicle-collision rate in Southern Iran (Hassan
Abad-Meshkan Road). To identify factors affecting motorists’ beliefs in the effectiveness of
warning signs we used logistic regression and for classifying motorists’ beliefs in the effectiveness
of warning signs we used decision tree. Our result showed that motorists’ driving speed, lack of
adequate safety equipment on the road (e.g. light, police camera), using cellphone while driving,
and concern about wildlife damage while driving on the road were the signifcant factors affecting
motorists’ beliefs toward the effectiveness of Persian onager warning signs. It is necessary to
increase road safety equipment, install standard warning signs at the Persian onager crossing
points, and study the behavior of motorists and the rate of road casualties after the mitigation
methods to protect this species.